Post by samuelbapary3 on Jan 15, 2024 0:52:32 GMT -5
On Sunday, August 23, the grand final of the most prestigious competition in the world of football, the UEFA Champions League , was played after months of uncertainty due to COVID-19. Despite the fact that the Bayern Munich-PSG match was held behind closed doors without an audience, Banco Santander, sponsor of the UEFA Champions League, with Arena Media, Movistar+ and TBS, the Telefónica Group agency, managed to transfer the excitement of football to the public celebrating a new edition of the Santander Media House . In less than a week, a television set with a signal for the entire world was built , a virtual press conference with Ronaldo Nazario was organized for more than 100 media outlets from 40 different countries, several hours of one-on-one with great legends such as Figo, Rui Costa, Deco and Mendieta, who attended the event in person, and Ronaldo and Cafú, who did so virtually, and a historic milestone: a live double program prior to the final .
A simultaneous broadcast in Spain, Mexico and Argentina from Movistar+ and ESPN, and in Portugal with Eleven Sports. The event, which impacted more than 42 million people around the world, aimed to achieve Decision Maker Email List maximum visibility and impact for Santander during the final to expand the sponsorship association between Banco Santander and the competition. Banco de Santander was thus facing its second year as a sponsor of the UCL after a successful first year where they became the hosts of the Madrid final and increased their association with the competition so that it was considered the third brand most associated with the UCL is only behind Mastercard and Heineken (source: Tracking Santander – Nielsen).
The impact achieved in international media was very notable , with presence in some of the most important general and sports media worldwide, and on social networks the event had a great impact, reaching more than 100 million people around the world and generating more than 4 million interactions on the content produced . In the development of the action, together with Santander, Arena Media collaborated in the original idea of the Santander Media House and its coordination, Movistar +, ESPN and Eleven Sports as the broadcast platforms for the live programs, TBS in the production and development technical, and the DAZN agency in the management of the social channels @ footballsantander .
A simultaneous broadcast in Spain, Mexico and Argentina from Movistar+ and ESPN, and in Portugal with Eleven Sports. The event, which impacted more than 42 million people around the world, aimed to achieve Decision Maker Email List maximum visibility and impact for Santander during the final to expand the sponsorship association between Banco Santander and the competition. Banco de Santander was thus facing its second year as a sponsor of the UCL after a successful first year where they became the hosts of the Madrid final and increased their association with the competition so that it was considered the third brand most associated with the UCL is only behind Mastercard and Heineken (source: Tracking Santander – Nielsen).
The impact achieved in international media was very notable , with presence in some of the most important general and sports media worldwide, and on social networks the event had a great impact, reaching more than 100 million people around the world and generating more than 4 million interactions on the content produced . In the development of the action, together with Santander, Arena Media collaborated in the original idea of the Santander Media House and its coordination, Movistar +, ESPN and Eleven Sports as the broadcast platforms for the live programs, TBS in the production and development technical, and the DAZN agency in the management of the social channels @ footballsantander .