Post by account_disabled on Jan 21, 2024 23:01:02 GMT -5
We present the report of Andrii Shevchuk , who told how brand content has changed since the beginning of the full-scale invasion. Artem Shevchuk , strategist at Digital Agency Moko, lecturer and curator of the “ Copywriting ” course. 7+ years of practical experience in digital marketing and copywriting in particular. More than 30 successfully implemented cases. Artem Shevchuk After a full-scale invasion, the Moko agency extended cooperation with our defenders, the resistance forces. He works with the General Staff of the Armed Forces of Ukraine, the Ministry of Defense of Ukraine, and the command of the Ground Forces of Ukraine. Helps with communications and creation of creativity. What is SMM? How can you use social networks? There are two paths that actually very often intersect and work in parallel. The first way is when we use social networks exclusively as an advertising platform .
Conditionally, we have some kind of product landing page or site. And we C Level Executive List launch advertising on social networks for lead generation, for traffic to this site. This approach does not require a very deep and serious redesign of the content of the pages, but you still need to create content for these advertisements so that they work effectively, and not just drain the budget. Another approach is when social networks are used as a full-fledged communication channel . The page must be. Posts, stories are published on it, and this approach is the only one of all digital channels that allows you to collect feedback. It allows you to not just broadcast your advertising message with specific goals, it allows you to have a dialogue with your consumer. This is very noticeable when playing the long game, when building communication strategies in business.
we use social networks exclusively as an advertising platform The first option is when a person can ask Google and go to your site. Another option is when she can go to your site through Instagram and targeted advertising. social networks are used as a full-fledged communication channel In the second option ( a full-fledged communication channel ), social networks can be a marketing tool for your company, a PR tool for your business. And there was a very powerful trend that began about a year before the full-scale invasion - social networks began to play a leading role in building the employer's brand. I am sure that when we drive the Russians out of our country with a bad broom, this trend will return again. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! How to write for SMM during wartime Let's talk about what should and should not be created, how should and should not be written posts, come up with content for social networks during martial law.
Conditionally, we have some kind of product landing page or site. And we C Level Executive List launch advertising on social networks for lead generation, for traffic to this site. This approach does not require a very deep and serious redesign of the content of the pages, but you still need to create content for these advertisements so that they work effectively, and not just drain the budget. Another approach is when social networks are used as a full-fledged communication channel . The page must be. Posts, stories are published on it, and this approach is the only one of all digital channels that allows you to collect feedback. It allows you to not just broadcast your advertising message with specific goals, it allows you to have a dialogue with your consumer. This is very noticeable when playing the long game, when building communication strategies in business.
we use social networks exclusively as an advertising platform The first option is when a person can ask Google and go to your site. Another option is when she can go to your site through Instagram and targeted advertising. social networks are used as a full-fledged communication channel In the second option ( a full-fledged communication channel ), social networks can be a marketing tool for your company, a PR tool for your business. And there was a very powerful trend that began about a year before the full-scale invasion - social networks began to play a leading role in building the employer's brand. I am sure that when we drive the Russians out of our country with a bad broom, this trend will return again. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! How to write for SMM during wartime Let's talk about what should and should not be created, how should and should not be written posts, come up with content for social networks during martial law.